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What do buyers get in return?Updated a year ago

Buyers benefit from pre-ordering pre-launch products in the following ways:

  • Buyers get the chance to purchase products before they are available for sale in the commercial marketplace. 
  • By "being the first" people to buy pre-order a product, they become advocates, influencers and trendsetters. 
  • Potentially, purchasing a special-sales, customized first edition of a product with authenticated provenance can be a lucrative investment.
  • Also, at a fundamental level, CrowdMall buyers get to own a product that helps them to solve a problem or "do a job they need to be done" before anyone else.

You can find out more about this topic by reading the Launchpad blog post "The Psychology of Why Customers Love Pre-Ordering.

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